Podium 4 Sport join up with Athletics NI for 2 year deal

Northern Ireland's leading provider of sports equipment, Podium 4 Sport, has announced a two year sponsorship deal with Athletics Northern Ireland, the governing body for athletics in Northern Ireland.

Podium 4 Sport will become Athletics Northern Ireland's official sports commercial partner and as well as providing financial support and prizes for the Titanic Quarter 10k, Les Jones 10k and Seeley Cup 10k.

The 2,000 athletes registered with the body can avail of in-store discount at Podium�s superstore in Montgomery Road and online at www.podium4sport.com.

Clare McCoy Marketing Manager for Athletics Northern Ireland said, "Athletics Northern Ireland is delighted to have Podium 4 Sport on board as our official sports commercial partner.

We are looking forward to a favourable partnership in the lead up to the Olympics in 2012 and in having Podium supporting our top 10k road races. The company has a reputation for providing a huge range of quality sportswear and equipment and we are delighted to offer something back to our registered athletes in the form of a discount scheme at this one stop shop."

Linked in with this, we are also launching a new online service for our Mary Peters Track Membership along with a revamped logo.

You can now join or renew your membership online for the Belfast track through our integrated database system developed by PRIMO:Solutions. This will be of great benefit to our members providing a fast and simple service with instant results.

Paul Rothwell Managing Director for Podium 4 Sport is looking forward to working with Athletics Northern Ireland and believes it is important to support local athletes.

"Podium 4 Sport is really excited about working with Athletics Northern Ireland over the next two years to help provide support and encouragement to athletes taking part in 10k races as well as helping them get kitted out with the proper attire to ensure personal safety.

Running is an excellent way to keep fit and whether participants do so competitively or just for fun, it's vital they have the proper footwear. Running shoes are specifically designed to address a vast variety of foot shapes, weight differences, and biomechanical anomalies so many people unknowingly wear the wrong type of footwear.

Podium 4 Sport offers free video Gait Analysis with specially trained staff to help ensure people are wearing the correct footwear which ultimately helps avoid injury."